Heather Graybill

University of Pittsburgh | Class of 2017 | Marketing


About Me

Hi! I was born and raised in the suburbs of Atlanta, Georgia in a town called Powder Springs. After graduating high school I decided to attend the University of Pittsburgh for college. I quickly fell in love with Pittsburgh (and the city's love for french fries as a sandwich topping), and haven't looked back since. At Pitt I am majoring in Marketing with a Studio Arts minor in addition to a certificate in Digital Media. I plan to apply the skills I learn with my degree to a job in advertising upon graduation. In my free time I enjoy hanging out with friends and trying new restaurants. My passion for food has lead me to create a food Instagram. Follow me @PGHFood, I promise you won't regret it! (Unless you're dieting)



My Education


     University of Pittsburgh, College of Business Administration
     Bachelor of Science in Business Administration
     Major: Marketing Minor: Studio Arts Certificate: Digital Media
     August 2013 - April 2017


My Experience

Fuse | Brand Ambassador representing Mountain Dew

January 2016 - Present

  • Responsible for performing consumer tastings, in addition to hosting events to promote Mountain Dew Kickstart on Pitt's campus

Daymon Worldwide | Brand Ambassador representing Giant Eagle

January 2016 - Present

  • Build private brands and deliver high-impact experiential consumer marketing and in-store services to Giant Eagle

Nakturnal | Brand Ambassador

August 2015 - Present

  • Nakturnal is an agency that specializes in providing experiential and guerrilla marketing to its clients
  • Promoted clients that included: Pittsburgh Port Authority and Giant Eagle - GetGo

Pinnacle Accounting and Finance, LLC | Social Media Marketing Consultant

August 2015 - October 2015

  • Managed and increased traffic to all social media outlets including LinkedIn, Twitter, Facebook, and Google+
  • Met 2 times per month with management to discuss company goals and ways to implement goals through social media
  • Monitored analytics and determined which social media strategies produced a positive outcome

Pinnacle Accounting and Finance, LLC | Marketing Research Analyst Intern

June 2015 - August 2015

  • Assist marketing, sales, and management with identification of prospective clients within the defined target market
  • Perform detailed research and analysis of the consumer market, industry, & competition to determine profitability of entering a new service line
  • Design and implement a directed, independent project with the goal of improving marketing or sales processes for the company

Moboom | Campus Ambassador
May 2015 - August 2015

  • Created content throughout all of Moboom's social media
  • Wrote 1-2 blog posts about professional development per week to be featured on the company's website
  • Developed strategies to promote Moboom's technology to University of Pittsburgh's students

Victoria's Secret PINK | Campus Street Team Member
August 2014 - June 2015

  • Assisted in PINK promotions and giveaways throughout campus to raise awareness for the PINK brand
  • Created material for Victoria's Secret PINK to be utilized on social media

Secret | Campus Ambassador
January 2015 - May 2015

  • Organized and planned at least 2 monthly events to promote the app
  • Responsible for creating brand awareness on campus and distributing merchandise

GrayTech Systems | Marketing and General Operations Intern
May 2014 - August 2014

  • Created sales brochures and training PowerPoints to display the company's main products
  • Utilized QuickBooks software to track company's finances
  • Catalogued quotes and purchase orders to assist in the organization of the company


My Involvement

                    

Alpha Kappa Psi Professional Business Fraternity | Director of Public Relations
August 2013 - Present

  • Manage Twitter, Facebook, Instagram, and YouTube accounts that have a combined following of 1,000+ people
  • Integrate public relations through all channels of the fraternity to amplify overall communication
  • Complete a minimum of 5 hours of community service and raise $25 in fundraising per 4-month semester
  • Attend 3-4 recruitment, social, and professional events each semester in order to remain an active member

Fashion Business Association | Executive Board - Public Relations
September 2014 - Present

  • Create advertising campaigns to create an awareness of the organization and our activities
  • Design organization's promotional flyers and t-shirts each 4-month semester
  • Organize the annual fashion show to raise about $700 for a select charity
  • Attend weekly meetings and monthly events to gain a larger knowledge of fashion

Cross-Cultural and Leadership Development Emerging Leaders Program | Peer Facilitator

August 2015 - Present

  • Lead and instruct a group of about 20 student learners through individual and teamwork activities
  • Discuss strengths, weaknesses, and new ideas with 18 fellow facilitators during weekly meetings

Outside of the Classroom Curriculum Honorary Society
April 2015 - Present


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